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2025
SPOTIFY WRAPPED
A project through The Team, Canada.
CREATIVE DIRECTORS:
Nathan Maynard & Troy Palmer
BRAND EXPERIENCE:
Jenn Cook, Kristen Elder, Sabrina Lane-Smith, Danielle Diggins, Derek Heldman
SENIOR DESIGNER:
Kris Trofimova
COPYWRITERS:
Talia & Rebecca Williams
PRODUCTION DESIGNER:
Jeff Aguiar
Every year, The Team localizes Spotify Wrapped for the Canadian market — working with artist teams to select imagery, shape copy per artist, execute OOH placements, oversee video production, and maintain the campaign identity across all Canadian touchpoints.
Wrapped 2025 was particularly special: we built an immersive fan destination to celebrate one of our own, Tate McRae. More on that below.
Enter Tate's Garage. Inspired by her "2 Hands" era, we invited fans into a sports car garage to pose with a McLaren, get tooth gems, customize merch (keychains, shirts, phone charms), and eat some Tater Tots.
Working closely with the BX team, we designed the entire space — wall and window vinyl, signage, menus, stickers, and shirt decals.
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