RISE is a youth flag football league with outposts across North America, recruiting athletes ages 5-18 to compete.

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The rebrand needed to be fun to speak to young athletes, refined to instil trust in parents and inspirational to enlist the best coaches.

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The approach is bold, gritty and playful. The design system pulls on the intensity of the game, the power of community and the liveliness of youth sports. The applications ranged from game day signage, to social media creative and merch.​​​