RISE is a youth flag football league with outposts across North America, recruiting athletes ages 5–18.

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The rebrand had to do three things at once: feel fun enough to speak to young athletes, refined enough to earn parents' trust, and inspiring enough to attract top coaches.

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The result is bold, gritty, and playful — a system built on the intensity of the game, the pull of community, and the energy of youth sports. A custom mark abstracts and simplifies the football, rendered in high-vis green against black for maximum presence on game day signage, flags, and pop-up tents. Campaign and social creative carry the same energy through a distressed, color-blocked treatment.