little portugal on dundas:
a project with biography design
each banner is 30" x 60"
coming to dundas street west, toronto
as part of biography's scope for rebranding LPD, the neighbourhood banners needed a fresh new look.
banners along some of Toronto's main streets (ex. college, yonge, dundas), are typically simple, with a single banner design that is repeated to line the entire strip.
biography challenged this notion and proposed 12 unique banner designs, to provide a wider variety and to tell a story to the neighbourhood's pedestrians.
i was tasked to create an outline in subject matter for these 12 individual designs, source photography, manipulate found imagery consistently with a halftone as well as the brand's colours, create the compositions and ensure that the work i've put together can be sized up for a 30" x 60" banner with minimal distortion + maximum visibility.
each banner is double-sided. side one is a tile design (created by my colleagues at biography) and side two is a photographic collage divided into 3 categories; imagery from portugal, imagery from dundas street in toronto and lastly, portuguese and, canadian imagery together.