KOHO, brand imagery
As a marketing team, we identified a gap in our lifecycle communications: a user's onboarding.
What you're looking at here is a mixture of specific actions we want users to take, popular features in-app as well as overall brand imagery.
These images were incorporated into many of our foundational emails that each user receives, with intent to reinvigorate retention.
With our visuals leaning abstract, we sometimes find it can be difficult for users to understand their meaning. I chose to approach the imagery through a simpler lens and focus in on a sense of abundance. A feeling users can get excited about.