ENVITAMIN

A freelance project.

CREATIVE DIRECTOR & SENIOR DESIGNER:
Kris Trofimova

EnVitamin is a new D2C supplement brand, mainly selling through Amazon with additional sales through their .com. 

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The ask was to create a new packaging direction for the brand that felt new and sleek in the digital marketplace.

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Competitors in the supplement space tend to lean into outdated visuals that overcomplicate their packaging via excessive benefit call-outs and ingredient imagery or iconography.

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The solve for envitamin is highly legible, science-inspired, with an aura-like circle to enclose the name of each product. The direction keeps things simple and allows for scalability as the brand continues to introduce new products.