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CAMP UGG
A project through The Team, Canada.
CREATIVE DIRECTOR:
Nathan Maynard
BRAND EXPERIENCE:
Jenn Cook & Danielle Diggins
SENIOR DESIGNER:
Kris Trofimova
COPYWRITER:
Talia Rosseel
PRODUCTION DESIGNER:
Jeff Aguiar
To celebrate the launch of their Golden Collection, UGG tasked the team to conceptualize an influencer event for Summer 2024.
The visual identity for Camp UGG takes cues from construction paper crafts and elaborate collages from summer camps as a kid.
As part of the event branding, a custom typeface was created by cutting out each letter from construction paper by hand–used in the event logo and across all signage.
The applications ranged from seeding kits, to event signage, menus, and merch.
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