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CAMP UGG
A project through Wasserman, Canada.
CREATIVE DIRECTOR:
Nathan Maynard
BRAND EXPERIENCE:
Jenn Cook & Danielle Diggins
SENIOR DESIGNER:
Kris Trofimova
COPYWRITER:
Talia Rosseel
PRODUCTION DESIGNER:
Jeff Aguiar
To celebrate the launch of their Golden Collection, UGG tasked the team to conceptualize an influencer event for Summer 2024.
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The visual identity for Camp UGG takes cues from construction paper crafts and elaborate collages from summer camps as a kid.
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As part of the event branding, a custom typeface was created by cutting out each letter from construction paper by hand–used in the event logo and across all signage.
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The applications ranged from seeding kits, to event signage, menus, and merch.
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